In this article, I share 27 small business ideas that are uniquely created for women and by women. Plus, how to choose the right business type that makes the most sense for you.
You've had that thought, "Why hasn't anyone come up with an idea or solution yet?" A small business you would support, if it addressed exactly what you were going through and provided the answer to your problem. Because, if we are being honest, there are certain problems and challenges women face that only we can understand through our own experiences.
Women are starting businesses that help solve the pain points of other women.
Take for example, Sara Blakely, the inventor and founder of Spanx. She needed a better undergarment solution for a dress she planned to wear to an event. Or Melissa Butler of Lip Bar, who began her lipstick business on the side that would later sell in Target stores. These women business owners started with the idea that originated from a challenge they faced as women or a gap in the marketplace that wasn't being fulfilled.
Does this inspire you to take a closer look at solving the pain points for other women with a business solution? Yes? OK, then let's do this!
In this article, I share 27 small business ideas that are especially created for women by women. Plus, how to know when it’s the right type of business that makes the most sense for you. Let's star with how to pick the right business for you and your ideal customer.
How to Pick the Right Business Idea
"Entrepreneurs aren't just business owners, but they are problem solvers." an insightful statement by Payal Kadakia, the founder of the Class Pass app, during a podcast with Jay Shetty.
She described entrepreneurship as a mission to solve a problem that only you know how to solve or first-hand experience with the issue.
When choosing the best business to launch, this perspective hits squarely at the cardinal rule of starting a business—know your customer.
Solving a problem for your ideal customer will not be foreign to you because you've been in her shoes and can deeply empathize and understand her situation.
How to Choose the Best Business for Women
Before we dive into the different business ideas for women, take the time to ask yourself these clarifying questions to help bring focus on which idea lands and resonates with you and your future customer.
What problem are you solving for women?
Who are you specifically helping?
How is your product or service a unique idea or solution?
Have you personally experienced that same issue?
So, let's get into the variety of business ideas that support and help solve problems women face in their lives or only on a daily basis.
11 Personal Services Businesses for Women
Personal or direct services include 1:1 attention or problem-solving in the form of coaching, consulting, or a subject matter expert.
Time management consultant or coach
Professional organizer for the home or office
Events and party planner for working moms
Personal fitness trainer to new moms
Microblading or eyelash extension technician
Train to be a Doula for expecting mothers
Cooking lessons for their partner or kids
Teach music lessons or another language for kids
Side business coach to help other women start a side hustle
Professional fashion or home decor stylist
Career coach that helps stay-at-home moms transition back to work full-time.
11 Online Services and Products Made for Women
Offering virtual services or selling products online allows women who have time constraints or responsibilities that don't fit into a typical 9-5 schedule.
Virtual Assistant to other women business owners
Bookkeeping for women business owners
On-demand printing website supporting
Dropshipping business that offers products that solve everyday problems for women.
Ghostwriting services for blogs and websites with an audience or following made up of women
Social media posting and managing services for women-owned businesses
Etsy shop selling your crafts from sticker labels to scarves, almost anything is a possibility.
Live stream shopping for one-of-a-kind products or vintage items
Paid newsletter on meal ideas, planning, and ingredient lists
Online tutoring services that employ stay-at-home moms
Create a private online community that provides business solutions to the moms in your local area.
5 Digital Products Created for Women
Saving time and finding a convenient solution isn't a need that only women face but is a top priority when deciding on a solution. This is how digital products can be helpful.
Digital planners for moms, soon-to-be-brides, or woman business owners
Downloadable financial budgets that are designed specifically for milestone events
Baking or cooking guides for special dietary needs or particular holidays
E-book that addresses a pain point from your experience.
Downloadable graphic art designs for kid activities or celebrations.
Final Takeaway- Small Business Ideas for Women
Women deal with problems, issues, and situations that only we uniquely face every day. And yet most of the products and services sold to women are produced by men, but that doesn't mean it was designed or appropriately solved. This leaves us an opportunity for women to invent, design, and create products and services that only women know how to address and solve.
I hope this list sparks a small business idea that you are uniquely able to help solve for women in your community or around the globe. Leave a message below if there was an idea that caught your eye.
